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Book
American Lodging Excellence: The Key to Best Practices in the Lodging Industry
(1999)
  • Laurette Dube
  • Cathy A Enz, Cornell University School of Hotel Administration
  • Leo M. Renaghan
  • Judy A. Siguaw
Abstract
No property should be without a copy of American Lodging Excellence. This valuable reference tool is designed to help the industry learn from itself by stimulating creativity and providing ideas for improvement and innovation in hotel operations. It provides an unprecedented opportunity to learn from the best! Based on research conducted by a project team at the Cornell University School of Hotel Administration, American Lodging Excellence describes 144 best practices in the lodging industry at both corporate and property levels. Each case study describes an activity and the personal experience of those implementing the practice in 10 different operational areas, including sales and marketing, human resources, and technology. Be sure your property is a beneficiary of this exceptional study funded by the American Hotel Foundation in partnership with American Express.
Keywords
  • hospitality,
  • lodging,
  • sales,
  • marketing,
  • human resources
Publication Date
1999
Editor
Laurette Dube, Cathy A. Enz, Leo M. Renaghan, Judy A. Siguaw
Publisher
American Hotel Foundation
ISBN
0866122125
Publisher Statement
©1999 American Hotel Foundation
Citation Information
Laurette Dube, Cathy A Enz, Leo M. Renaghan and Judy A. Siguaw. American Lodging Excellence: The Key to Best Practices in the Lodging Industry. Washington, DC(1999)
Available at: http://works.bepress.com/cathy_enz/23/