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Book
Hospitality Strategic Management: Concepts and Cases, 2nd Edition
(2010)
  • Cathy A Enz, Cornell University School of Hotel Administration
Abstract
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
Keywords
  • lodging,
  • food service,
  • tourism e-commerce,
  • gaming,
  • cruise lines,
  • airlines,
  • hospitality,
  • strategic management
Publication Date
2010
Editor
Cathy A. Enz
Publisher
John Wiley & Sons
ISBN
9780470083598
Publisher Statement
© 2010 John Wiley & Sons
Citation Information
Cathy A Enz. Hospitality Strategic Management: Concepts and Cases, 2nd Edition. Hoboken, N.J.(2010)
Available at: http://works.bepress.com/cathy_enz/22/