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Book
The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy
(2010)
  • Cathy A Enz, Cornell University School of Hotel Administration
Abstract
The Handbook of Applied Hospitality Strategy is a comprehensive resource for advanced students and serious practitioners focused on hospitality strategic management. The Handbook includes original thought on key topics, critical articles from the pages of the Cornell Hospitality Quarterly, and integrative commentary. Particular emphasis is placed on the strategies and decisions that determine the long-run performance of a corporation within a competitive hospitality industry context.
Keywords
  • hospitality,
  • hospitality strategy,
  • pricing,
  • service delivery,
  • experiential branding,
  • franchising,
  • acquisitions and mergers,
  • human resource management,
  • change management,
  • culture creation
Publication Date
2010
Editor
Cathy A. Enz
Publisher
SAGE
ISBN
9781412905909
Publisher Statement
© 2010 SAGE Publications, Inc
Citation Information
Cathy A Enz. The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy. Los Angeles(2010)
Available at: http://works.bepress.com/cathy_enz/21/