This study utilized an idiographic approach to investigate the relation between similarity on valued characteristics and relationship success. College students (N = 247) rated their current romantic partner on perceived similarity in personality, attitudes, interests, and religious affiliation; the importance of similarity in these dimensions; and relationship satisfaction. Relationship status was assessed 6 weeks later. Results revealed significant similarity by importance interactions for religion and interests in predicting satisfaction. Participants with high perceived similarity in religion or interests reported greater satisfaction than did their low similarity counterparts, but only to the extent that they rated this type of similarity as being important to them. Similar results were found for attitudes in predicting Time 2 outcomes.