The introduction of international financial reporting regulations has caused European multinationals to be increasingly reliant on the nonfinancial multimodal sections of the annual report as a means of informing and persuading international stakeholders. Due to the growing status of English as an international financial communication language, moreover, these annual report sections are usually produced in English. This experimental study compares the effectiveness of texts and photos in Dutch-English and British-English management statements from the perspective of financial analysts in the UK. The research results largely confirm the similarity-attraction hypothesis: Among UK-based analysts, typically British communication features often yield a more positive effect than the features that are typical of the Dutch-based statements. © 2010 IEEE.