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New Lamps for Old: The Gulf Leadership Communication Framework
International Journal of Business Communication
  • Catherine Nickerson, Zayed University
  • Valerie Priscilla Goby, Zayed University
Document Type
Publication Date

© 2017, © The Author(s) 2017. Our study aims to examine ways to counteract the arbitrary mix of organizational communication practices that has evolved in the Gulf Region as a result of the large numbers of different cultures that make up the workforce there. To this end, we attempt to develop a conceptual model of leadership communication, the Gulf Leadership Communication Framework. We see this as a crucial element in organizational communication practices that is of particular relevance for the process of localization in the Gulf Region. In this analysis, we refer to two sets of empirical data on discursive leadership and interpersonal communication that were collected from around 600 Emirati nationals. Our findings show that a leadership model for social contexts like the Gulf Cooperation Council may look very different from the models that obtain elsewhere; this is the case because in the region organizational communication may be most successful when people use strategies that privilege uniformity, rather than selecting strategies that celebrate diversity.

SAGE Publications Ltd
  • Arabian Gulf,
  • critical incidents,
  • culture,
  • grounded theory,
  • interpersonal communication,
  • leadership communication,
  • survey research
Scopus ID
Indexed in Scopus
Open Access
Citation Information
Catherine Nickerson and Valerie Priscilla Goby. "New Lamps for Old: The Gulf Leadership Communication Framework" International Journal of Business Communication Vol. 54 Iss. 2 (2017) p. 182 - 198 ISSN: <a href="" target="_blank">2329-4884</a>
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