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Presentation
Blog Advertising in Japan and the U.S.: Strategic Issues and Cases
American Academy of Advertising (2007)
  • Mariko Morimoto, University of Georgia
  • Carrie S Trimble, Illinois Wesleyan University
Keywords
  • blog,
  • cross-cultural
Disciplines
Publication Date
2007
Citation Information
Mariko Morimoto and Carrie S Trimble. "Blog Advertising in Japan and the U.S.: Strategic Issues and Cases" American Academy of Advertising (2007)
Available at: http://works.bepress.com/carrie_trimble/10/