Education is being transformed at a rapid pace because of a variety of political and social forces. One of those forces is an increased emphasis on market-based policy and practice. School reform advocates in general and political conservatives in particular see the market approach as one that can and will positively affect educational practices. Ridenour, Lasley, and Bainbridge examine the efficacy of the market approach as it has been evidenced in the development of charter schools and choice options. The authors conclude that the rate of change needs to be managed to protect students and that strategic partnerships must be created to ensure more collaboration between those with conflicting views. Whereas business benefits from competition, education requires a type of “coop-petition” to ensure that all students are provided an adequate education.