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Presentation
Marketing Branch Libraries to Students Through Web Videos
MERLOT (Multimedia Educational Resource for Learning and Online Teaching) Eighth International Conference (2008)
  • Caroline L. Gilson, DePauw University
  • Brooke Cox, DePauw University
Abstract

As branch librarians, we constantly look for ways to increase student and faculty awareness of the resources and services our branch libraries offer, because most students turn to the main library for their information needs. We created seven promotional videos in summer 2007 advertising branch libraries at DePauw University. Designed to reach students in their Web 2.0 environment, the commercials are posted on YouTube, the library website, individual librarian’s Facebook profiles and play on the campus cable station. This session will focus on the conception and production process, the outcomes of our project, and the challenges and lessons learned.

Publication Date
2008
Citation Information
Caroline L. Gilson and Brooke Cox. "Marketing Branch Libraries to Students Through Web Videos" MERLOT (Multimedia Educational Resource for Learning and Online Teaching) Eighth International Conference (2008)
Available at: http://works.bepress.com/caroline_gilson/2/