How do we see ourselves as writing program administrators? And how do we represent that perception to others? It has become increasingly important that we conceptualize and communicate a complex self-definition, as Jeanne Gunner insists, one which represents the WPA in more than managerial terms as a doer of tasks, but as a real academician, someone with disciplinary expertise. In our efforts to convey this emerging sense of professional identity, we need to articulate the traits that we most want others to associate with our collective character. In other words, if we see ourselves as something beyond efficient managers, we need to highlight those features of our identity that we want others to understand and value. I hope to promote a professional ethos that pays close attention to moral judgment, one that highlights our association with a rhetorical ability to make judgments based on a sound ethical system.