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Contribution to Book
An Empirical Investigation of the Relationship between the Price and Quality of Consumer Products in the European Community and the United States: 1968 to 1984
Proceedings of the Annual Conference of Academy of Marketing Science (1988)
  • David J. Faulds
  • C. David Shepherd, Georgia Southern University
  • Jeonpyo Noh
Abstract

This study investigates the relationship between price and quality, in four consumer product categories, in two major world markets. The product categories included in the analysis-major appliances, housewares, consumer electronics, and photography equipment-have experienced a considerable increase in international competition in both the respective market areas. The results of the study, which included approximately 25,000 brands, indicate that the two market areas have similar price-quality relationships. The second objective of the study examined the relationship between price variation and price level on the strength of the price-quality correlation.

Keywords
  • Price-quality relationship,
  • World markets,
  • International competition,
  • Price variation,
  • Price level
Publication Date
1988
Editor
Kenneth D. Bahn
Publisher
Springer International Publishing
ISBN
9783319170459
Citation Information
David J. Faulds, C. David Shepherd, and Jeonpyo Noh. "An Empirical Investigation of the Relationship between the Price and Quality of Consumer Products in the European Community and the United States: 1968 to 1984" Proceedings of the Annual Conference of Academy of Marketing Science. Ed. Kenneth D. Bahn. Springer International Publishing, 1988. 421-425.
isbn:9783319170459