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Contribution to Book
Using the Watson-Barker Listening Test to Measure Salesperson Listening
Proceedings of the National Conference in Sales Management (1998)
  • Stephen B. Castleberry
  • C. David Shepherd, Georgia Southern University
  • Rick Ridnour, Northern Illinois University
Publication Date
1998
Editor
Michael A. Humphreys
Publisher
Illinois State University Department of Marketing
Citation Information
Stephen B. Castleberry, C. David Shepherd and Rick Ridnour. "Using the Watson-Barker Listening Test to Measure Salesperson Listening" Normal, ILProceedings of the National Conference in Sales Management (1998)
Available at: http://works.bepress.com/c_david_shepherd/61/