In 1995 a study was conducted to explore the use of the Internet in hospital marketing. Use of the Internet has exploded since that study was published. This manuscript replicates the 1995 study and extends it by investigating several managerial and operational issues concerning the use of the internet in hospital marketing.
- Hospital marketing,
- Managerial issues,
- Operational issues
Available at: http://works.bepress.com/c_david_shepherd/33/