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Article
Hospital Marketing and the Internet: Revisited
Marketing Health Services (1998)
  • C. David Shepherd, Georgia Southern University
  • Daniel Fell
Abstract

In 1995 a study was conducted to explore the use of the Internet in hospital marketing. Use of the Internet has exploded since that study was published. This manuscript replicates the 1995 study and extends it by investigating several managerial and operational issues concerning the use of the internet in hospital marketing.

Keywords
  • Internet,
  • Hospital marketing,
  • Managerial issues,
  • Operational issues
Publication Date
Winter 1998
Citation Information
C. David Shepherd and Daniel Fell. "Hospital Marketing and the Internet: Revisited" Marketing Health Services Vol. 18 (1998)
Available at: http://works.bepress.com/c_david_shepherd/33/