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Is Marketing Still Part of Supply Chain Management, and Should Marketing Academics and Practitioners Care?
Atlantic Marketing Association Proceedings
  • Stephen M. Rutner, Georgia Southern University
  • C. David Shepherd, Georgia Southern University
Keywords
  • supply chain management,
  • marketing
Document Type
Proceedings Paper
Citation Information
Stephen M. Rutner and C. David Shepherd. "Is Marketing Still Part of Supply Chain Management, and Should Marketing Academics and Practitioners Care?"
Available at: http://works.bepress.com/c_david_shepherd/20/