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About C. David Shepherd

C. David Shepherd earned his Ph.D. in marketing, with a minor in psychology, at the University of Tennessee. Dr. Shepherd currently serves as Professor of Marketing in the Department of Marketing and Logistics at Georgia Southern University. In recent years, Dr. Shepherd has also served as interim department chair and founding director of the selling centers at both Georgia Southern and Kennesaw State University. Before beginning his academic career, he worked in sales and sales management positions in the information technology industry.
Dr. Shepherd’s primary research areas are personal selling and health care marketing. His work has appeared in a broad range of academic publications, including the Journal of Retailing, Psychology and Marketing, Journal of Personal Selling & Sales Management, Journal of Selling and Major Account Management, Journal of Marketing Theory and Practice, Journal of Business & Industrial Marketing, Journal of Health Care Marketing, Marketing Health Services, and the Journal of Hospital Marketing and Public Relations. Additionally, Dr. Shepherd is co-author of A Marketer’s Guide to Marketing Research: A Strategic Approach to Market Research,and a series of invited articles on the use of the Internet in hospital marketing that appeared in Marketing Health Services.
Dr. Shepherd is currently serving on the Editorial Review Boards of the Journal of Marketing Theory and Practice, American Journal of Business, and the Journal of Selling and Major Account Management. Dr. Shepherd has been active in numerous leadership roles in professional organizations, including Program Chair and Communication Chair for the American Marketing Association’s Sales Special Interest Group and Executive Director of the National Conference on Sales Management. Dr. Shepherd has provided consulting and research for a wide range of organizations including Children’s Healthcare of Atlanta, Erlanger Health System, UT Medical Center, Chattanooga Metropolitan Airport, Olan Mills Portrait Studios, Georgia Regents Health Medical Center, VCU Health System, and Neathawk Dubuque & Packett Advertising.
Dr. Shepherd and his son reside in Statesboro, GA. Along with their love for football and basketball, David and his son enjoy biking, hiking, and many other outdoor activities.


2006 Present Professor, Georgia Southern University Business, College of
Present Professor, Georgia Southern University Marketing, Department of

Curriculum Vitae


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Honors and Awards

  • T.J. Morris, Jr. Faculty Award for Excellence in Research (2015 COBA Faculty Staff Awards)
  • Atlantic Marketing Association, Best Paper in Professional Sales/Sales Management Track (2014)
  • Coles College of Business Difference Maker Award, Kennesaw State University (2004)
  • Distinguished Graduate Service Award Finalist, Kennesaw State University (2003)
  • William R. Davidson Honorable Mention Award for <em>Journal of Retailing</em> article “Best Contributing to Theory and Practice in Retail Marketing" (2002)
  • Coles College Student Organization Advisor Award, Kennesaw State University (1999 & 2000)
  • School of Business Administration Outstanding Service Award, UT Chattanooga (1992)
  • Volunteer of the Year Award (Kids-on-the Block) (1991)


  • Professional Sales
  • Advanced Sales
  • Marketing Management
  • Sales Force Management
  • Principles of Marketing
  • Marketing Research
  • Consumer Behavior
  • Strategic Marketing
  • Marketing Strategy
  • Promotional Strategy
  • Consumer Behavior, Ph.D.

Contact Information

PO Box 8154
Statesboro, GA 30460
Phone: (912) 478-1961
Office: COBA


Refereed Journal Articles (42)