Communicating Anti-Corruption CampaignsEuropean Union Directorate for Enlargement (2007)
AbstractHow can government agencies communicate their anti-corruption programmes? Anti-Corruption communications is more than propaganda and advertising. These training slides teach public sector communications officers how to adopt a social marketing approach to anti-corruption. Also addresses legal and regulatory framework for establishing best-practice communications strategies.
- social marketing,
Publication DateSeptember, 2007
Citation InformationBryane Michael. "Communicating Anti-Corruption Campaigns" European Union Directorate for Enlargement (2007)
Available at: http://works.bepress.com/bryane_michael/4/