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Presentation
Communicating Anti-Corruption Campaigns
European Union Directorate for Enlargement (2007)
  • Bryane Michael
Abstract
How can government agencies communicate their anti-corruption programmes? Anti-Corruption communications is more than propaganda and advertising. These training slides teach public sector communications officers how to adopt a social marketing approach to anti-corruption. Also addresses legal and regulatory framework for establishing best-practice communications strategies.
Keywords
  • communications,
  • social marketing,
  • pr
Publication Date
September, 2007
Citation Information
Bryane Michael. "Communicating Anti-Corruption Campaigns" European Union Directorate for Enlargement (2007)
Available at: http://works.bepress.com/bryane_michael/4/