Present | Department Head, University of Massachusetts Amherst | |
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Present | Professor, Department of Marketing, Isenberg School of Management, University of Massachusetts Amherst | |
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Disciplines
Research Interests
Honors and Awards
- 2010-2011, PhD Project Faculty/Presenter
- 2002, Doctoral Consortium Faculty, AMA-Sheth Foundation
- 2002, Ericsson On Magazine's "On People" of Communication
- 1997, MSI/H. Paul Root (Best Paper) Award, Journal of Marketing
- 1996, Broderick Prize for Teaching Excellence, Boston University School of Management
Contact Information
Isenberg, Room 229B
121 Presidents Drive
University of Massachusetts Amherst
Amherst, MA 01003
Tel: 413-545-5063
Email:
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