Skip to main content
profile image
Selected Works of Bruce Alford
Article
Summary Brief — The Brand Personality as a Basis for Consumer-Brand Relationships
(2015)
  • J. Bryan Hayes, Mississippi, USA
  • Louis M. Capella, Mississippi, USA
  • Bruce L. Alford, Mississippi, USA
Link
Disciplines
Publication Date
January 1, 2015
DOI
10.1007/978-3-319-11927-4_57
Citation Information
J. Bryan Hayes, Louis M. Capella and Bruce L. Alford. "Summary Brief — The Brand Personality as a Basis for Consumer-Brand Relationships" (2015) p. 186 - 190
Available at: http://works.bepress.com/bruce-alford/9/