Article
When Good Brands Do Bad: The Sequel: An Abstract
Academy Marketing Science Conference
(2018)
Publication Date
May 23, 2018
DOI
10.1007/978-3-319-99181-8_5
Citation Information
Obinna O. Obilo, Bruce L. Alford and David A. Locander. "When Good Brands Do Bad: The Sequel: An Abstract" Academy Marketing Science Conference (2018) p. 9 - 10 Available at: http://works.bepress.com/bruce-alford/8/