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Selected Works of Bruce Alford
Article
When Good Brands Do Bad: The Sequel: An Abstract
Academy Marketing Science Conference (2018)
  • Obinna O. Obilo, Central Michigan University
  • Bruce L. Alford, Louisiana Tech University
  • David A. Locander, University of Tennessee at Chattanooga
Link
Publication Date
May 23, 2018
DOI
10.1007/978-3-319-99181-8_5
Citation Information
Obinna O. Obilo, Bruce L. Alford and David A. Locander. "When Good Brands Do Bad: The Sequel: An Abstract" Academy Marketing Science Conference (2018) p. 9 - 10
Available at: http://works.bepress.com/bruce-alford/8/