"The mediation effects of sticker shock" by Weiling Zhuang

Selected Works of Bruce Alford

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Article

The mediation effects of sticker shock

Journal of Product & Brand Management (2015)

Weiling Zhuang, College of Business and Technology
Bruce Alford, Louisiana Tech University

Link

Disciplines

Economics,
Public Relations and Advertising and
Marketing

Publication Date

July 20, 2015

DOI

10.1108/JPBM-04-2014-0547

Citation Information

Weiling Zhuang and Bruce Alford. "The mediation effects of sticker shock" Journal of Product & Brand Management Vol. 24 Iss. 4 (2015) p. 412 - 419
Available at: http://works.bepress.com/bruce-alford/7/