Article
The mediation effects of sticker shock
Journal of Product & Brand Management
(2015)
Disciplines
Publication Date
July 20, 2015
DOI
10.1108/JPBM-04-2014-0547
Citation Information
Weiling Zhuang and Bruce Alford. "The mediation effects of sticker shock" Journal of Product & Brand Management Vol. 24 Iss. 4 (2015) p. 412 - 419 Available at: http://works.bepress.com/bruce-alford/7/