Article
Affect, attribution, and disconfirmation: their impact on health care services evaluation.
Health Marketing Quarterly
(1998)
Publication Date
September 11, 1998
DOI
10.1300/J026v15n04_04
Citation Information
Bruce L. Alford. "Affect, attribution, and disconfirmation: their impact on health care services evaluation." Health Marketing Quarterly Vol. 15 Iss. 4 (1998) p. 55 - 74 Available at: http://works.bepress.com/bruce-alford/30/