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Selected Works of Bruce Alford
Article
Market segmentation via attitudinal functions: a multi-method approach
Qualitative Market Research: An International Journal (2018)
  • Obinna O. Obilo, Central Michigan University
  • Bruce L. Alford, Louisiana Tech University
Link
Disciplines
Publication Date
January 8, 2018
DOI
10.1108/QMR-06-2016-0052
Citation Information
Obinna O. Obilo and Bruce L. Alford. "Market segmentation via attitudinal functions: a multi-method approach" Qualitative Market Research: An International Journal Vol. 21 Iss. 1 (2018) p. 63 - 81
Available at: http://works.bepress.com/bruce-alford/3/