Article
Market segmentation via attitudinal functions: a multi-method approach
Qualitative Market Research: An International Journal
(2018)
Publication Date
January 8, 2018
DOI
10.1108/QMR-06-2016-0052
Citation Information
Obinna O. Obilo and Bruce L. Alford. "Market segmentation via attitudinal functions: a multi-method approach" Qualitative Market Research: An International Journal Vol. 21 Iss. 1 (2018) p. 63 - 81 Available at: http://works.bepress.com/bruce-alford/3/