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Selected Works of Bruce Alford
Article
The Effect of Brand Attitude and Brand Image on Brand Equity
The Journal of Marketing Theory and Practice (2001)
  • James B. Faircloth, University of Wyoming
  • Louis M. Capella, Mississippi State University
  • Bruce L. Alford, Louisiana Tech University
Link
Disciplines
Publication Date
July 1, 2001
DOI
10.1080/10696679.2001.11501897
Citation Information
James B. Faircloth, Louis M. Capella and Bruce L. Alford. "The Effect of Brand Attitude and Brand Image on Brand Equity" The Journal of Marketing Theory and Practice Vol. 9 Iss. 3 (2001) p. 61 - 75
Available at: http://works.bepress.com/bruce-alford/29/