Article
The Effect of Brand Attitude and Brand Image on Brand Equity
The Journal of Marketing Theory and Practice
(2001)
Disciplines
Publication Date
July 1, 2001
DOI
10.1080/10696679.2001.11501897
Citation Information
James B. Faircloth, Louis M. Capella and Bruce L. Alford. "The Effect of Brand Attitude and Brand Image on Brand Equity" The Journal of Marketing Theory and Practice Vol. 9 Iss. 3 (2001) p. 61 - 75 Available at: http://works.bepress.com/bruce-alford/29/