Article
The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention
Journal of Business Research
(2002)
Publication Date
September 1, 2002
DOI
10.1016/S0148-2963(00)00214-9
Citation Information
Bruce L Alford and Abhijit Biswas. "The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention" Journal of Business Research Vol. 55 Iss. 9 (2002) p. 775 - 783 Available at: http://works.bepress.com/bruce-alford/25/