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Selected Works of Bruce Alford
Article
Measurement validation in marketing research
Journal of Business Research (2004)
  • Bruce L Alford, Louisiana Tech University
  • Brian T Engelland, Mississippi State University
Link
Disciplines
Publication Date
February 1, 2004
DOI
10.1016/s0148-2963(01)00294-6
Citation Information
Bruce L Alford and Brian T Engelland. "Measurement validation in marketing research" Journal of Business Research Vol. 57 Iss. 2 (2004) p. 95 - 97
Available at: http://works.bepress.com/bruce-alford/24/