Article
Looks matter in developing consumer‐brand relationships
Journal of Product & Brand Management
(2006)
Publication Date
August 1, 2006
DOI
10.1108/10610420610685875
Citation Information
J. Bryan Hayes, Bruce L. Alford, Lawrence Silver and Rice P. York. "Looks matter in developing consumer‐brand relationships" Journal of Product & Brand Management Vol. 15 Iss. 5 (2006) p. 306 - 315 Available at: http://works.bepress.com/bruce-alford/21/