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Selected Works of Bruce Alford
Article
Examining Value Co-Destruction: Toward a Typology of Resource Disintegration: An Abstract
Academy Marketing Science World Marketing Congress (2017)
  • Joanne T. Cao, University of Southern Mississippi
  • Bruce L. Alford, Louisiana Tech University
  • Nina Krey, Rowan University
Link
Disciplines
Publication Date
June 27, 2017
DOI
10.1007/978-3-319-68750-6_25
Citation Information
Joanne T. Cao, Bruce L. Alford and Nina Krey. "Examining Value Co-Destruction: Toward a Typology of Resource Disintegration: An Abstract" Academy Marketing Science World Marketing Congress (2017) p. 87 - 87
Available at: http://works.bepress.com/bruce-alford/2/