Article
When the Goal Is Creating a Brand Personality, Focus on User Imagery
Academy of Marketing Studies Journal
(2008)
Disciplines
- Psychology and
- Marketing
Publication Date
January 1, 2008
Citation Information
J. Bryan Hayes, Bruce L. Alford and Louis M. Capella. "When the Goal Is Creating a Brand Personality, Focus on User Imagery" Academy of Marketing Studies Journal Vol. 12 Iss. 1 (2008) p. 95 Available at: http://works.bepress.com/bruce-alford/16/