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Selected Works of Bruce Alford
Article
Retailer Television Advertising: A Content Analysis of the Informational Cues Used By Retailers—An Abstract
(2017)
  • Janna M. Parker, James Madison University
  • Bruce L. Alford, Louisiana Tech University
Link
Disciplines
Publication Date
January 1, 2017
DOI
10.1007/978-3-319-45596-9_174
Citation Information
Janna M. Parker and Bruce L. Alford. "Retailer Television Advertising: A Content Analysis of the Informational Cues Used By Retailers—An Abstract" (2017) p. 945 - 945
Available at: http://works.bepress.com/bruce-alford/12/