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Selected Works of Bruce Alford
Article
The Influence of Prior Product and Store Knowledge on Consumer Reference Price Estimates
(2015)
  • Daniel L. Sherrell, Louisiana State University
  • Abhijit Biswas, Louisiana State University
  • Bruce L. Alford, Louisiana State University
Link
Disciplines
Publication Date
January 1, 2015
DOI
10.1007/978-3-319-17049-7_3
Citation Information
Daniel L. Sherrell, Abhijit Biswas and Bruce L. Alford. "The Influence of Prior Product and Store Knowledge on Consumer Reference Price Estimates" (2015) p. 12 - 16
Available at: http://works.bepress.com/bruce-alford/11/