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Selected Works of Bruce Alford
Article
The Customer Is Always Right: Determinants and Outcomes of Consumer Value Co-Destruction: An Abstract
Academy Marketing Science Conference (2017)
  • Joanne T. Cao, University of Southern Mississippi
  • Bruce L. Alford, Louisiana Tech University
Link
Disciplines
Publication Date
May 24, 2017
DOI
10.1007/978-3-319-66023-3_188
Citation Information
Joanne T. Cao and Bruce L. Alford. "The Customer Is Always Right: Determinants and Outcomes of Consumer Value Co-Destruction: An Abstract" Academy Marketing Science Conference (2017) p. 569 - 569
Available at: http://works.bepress.com/bruce-alford/10/