Article
Implementing online personalized social comparison nudges in a web-enabled coaching system
The Internet and Higher Education
Document Type
Article
Disciplines
Publication Version
Accepted Manuscript
Publication Date
10-1-2019
DOI
10.1016/j.iheduc.2019.100691
Abstract
Descriptive norm and opinion leader nudges were tested using a randomized control trial.
Opinion leader nudges have more impact than normative nudges, albeit marginally.
Students with low levels of grade importance responded positively to multiple nudges.
The same group of students who received multiple nudges also ended the course with higher grades.
Copyright Owner
Elsevier
Copyright Date
2019
Language
en
File Format
application/pdf
Citation Information
Michael G. Brown, James J Schiltz, Holly Derry and Caitlin Holman. "Implementing online personalized social comparison nudges in a web-enabled coaching system" The Internet and Higher Education Vol. 43 (2019) p. 100691 Available at: http://works.bepress.com/brown-michael/16/
This accepted article is published as Brown, M., Schlitz, J., Derry, H., Holman, C. (2019). Implementing online personalized social comparison nudging in a web-enabled coaching system. Internet and Higher Education. 43; 100691. Doi: 10.1016/j.iheduc.2019.100691. Posted with permission.