As new ways of creating and interpreting texts complicate ideas of how and why writing happens, the field of rhetoric and composition needs to be more conscious of how our institutional responsibilities and scholarly attention to college writing have limited its vision of writing and literacy. It is time to move beyond consolidating our identity as a field focused on college writing, reach out to other literacy-related fields, and form a broader, more comprehensive, and more flexible identity as part of a larger field of literacy and rhetorical studies.