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Contribution to Book
Cultural influence on consumer motivations: A dynamic view
Beyond Hofstede: Culture Frameworks for Global Marketing and Management (2009)
  • Donnel A Briley , University of Sydney
Disciplines
Publication Date
2009
Editor
C. Nakata
Publisher
Palgrave MacMillan
Citation Information
Donnel A Briley. "Cultural influence on consumer motivations: A dynamic view" New YorkBeyond Hofstede: Culture Frameworks for Global Marketing and Management (2009)
Available at: http://works.bepress.com/briley/15/