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About Donnel A Briley

Professor Briley studies consumer choice and international marketing issues. His research has often focused on understanding the influence of culture and ethnicity on consumers’ judgments and decisions, but also examines choice more generally. He has published articles in top marketing and psychology journals, including Journal of Consumer Research, Journal of Marketing Research and Social Cognition; and he serves on the editorial board of Journal of Consumer Research.
He has completed a PhD at Stanford University, an MBA at University of California, Berkeley, and political economics studies at Institut d’Etudes Politiques de Paris, France.


Present Professor of Marketing, University of Sydney, Australia

Curriculum Vitae


Research Interests

Culture and ethnicity, Consumer choice, and Behavioral decision theory

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Honors and Awards

  • 2001 Journal of Consumer Research Robert Ferber award, best dissertaion-based article


  • Global marketing
  • Marketing strategy
  • Electronic commerce

Contact Information

Abercrombie Bldg (H70)
University of Sydney, NSW 2006

Articles (13)

Contributions to Books (2)

Other (2)