|Present||Professor of Marketing, University of Sydney, Australia|
Culture and ethnicity, Consumer choice, and Behavioral decision theory
Honors and Awards
- 2001 Journal of Consumer Research Robert Ferber award, best dissertaion-based article
- Global marketing
- Marketing strategy
- Electronic commerce
Abercrombie Bldg (H70)
University of Sydney, NSW 2006
Factors Affecting Judgments of Prevalence and Representation: Implications for Public ...
Journal of Public Policy and Marketing (2012)
Public policies are typically established to eliminate important social problems (e.g., minority discrimination, crime, poverty). And the importance of these ...
Bridging the Culture Chasm: Ensuring that Consumers are Healthy, Wealthy ...
Journal of Public Policy and Marketing (2006)
This article pulls together streams of culture-related research found in information-processing and behavioral decision theory literature, and it complements them ...