Achieving Growth in the Luxury MarketWCOB Faculty Publications
AbstractFounded in 1928 as a luxury hotel-reservation processing company, The Leading Hotels of the World, Ltd, which is headquartered in New York City, has evolved into a highly recognizable luxury brand within the luxury hotel market. The company has spent the last decade transforming itself from a reservation-processing company into a luxury powerhouse. Leading Hotels provides a compelling lesson in how to effectively achieve growth in the luxury market and today has positioned itself to meet its vision: To become the preeminent provider of products and services to luxury hotels and to the luxury marketplace. This article looks at how the company grew into a worldwide powerhouse.
Citation InformationMaresco, P.A. & Lyons, B. (2005). Achieving growth in the luxury market. Strategic Finance, 86(11), 46-52.