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Article
Achieving Growth in the Luxury Market
WCOB Faculty Publications
  • Peter A. Maresco, Sacred Heart University
  • Bridget M Lyons, Sacred Heart University
Document Type
Article
Publication Date
5-1-2005
Abstract

Founded in 1928 as a luxury hotel-reservation processing company, The Leading Hotels of the World, Ltd, which is headquartered in New York City, has evolved into a highly recognizable luxury brand within the luxury hotel market. The company has spent the last decade transforming itself from a reservation-processing company into a luxury powerhouse. Leading Hotels provides a compelling lesson in how to effectively achieve growth in the luxury market and today has positioned itself to meet its vision: To become the preeminent provider of products and services to luxury hotels and to the luxury marketplace. This article looks at how the company grew into a worldwide powerhouse.

Citation Information
Maresco, P.A. & Lyons, B. (2005). Achieving growth in the luxury market. Strategic Finance, 86(11), 46-52.