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Article
Predisposing the Decision Maker Versus Framing the Decision: A Consumer-Manipulation Approach to Dynamic Preference
Marketing Letters (1997)
  • Brian J. Gibbs, Stanford University
Disciplines
Publication Date
January, 1997
Citation Information
Gibbs, Brian J. (1997), "Predisposing the Decision Maker Versus Framing the Decision: A Consumer-Manipulation Approach to Dynamic Preference," Marketing Letters, 8 (January), 71-83.