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Article
Intuitive Hedonics: Consumer Beliefs About the Dynamics of Liking
Journal of Consumer Psychology (1995)
  • Jackie Snell , San Jose State University
  • Brian J. Gibbs, Stanford University
  • Carol Varey, University of Waterloo
Disciplines
Publication Date
June, 1995
Citation Information
Snell, Jackie, Brian J. Gibbs, and Carol Varey (1995), "Intuitive Hedonics: Consumer Beliefs About the Dynamics of Liking," Journal of Consumer Psychology, 4 (1), 33-60.