Do Consumers Know What They Will Like?Advances in Consumer Research (1995)
Publication DateJune, 1995
Citation InformationSnell, Jackie and Brian J. Gibbs (1995), "Do Consumers Know What They Will Like?," Advances in Consumer Research, Vol. 22, eds. Frank R. Kardes and Mita Sujan, Provo, UT: Association for Consumer Research, 277-279.