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Do Consumers Know What They Will Like?
Advances in Consumer Research (1995)
  • Jackie Snell, San Jose State University
  • Brian J. Gibbs, Stanford University
Publication Date
June, 1995
Citation Information
Snell, Jackie and Brian J. Gibbs (1995), "Do Consumers Know What They Will Like?," Advances in Consumer Research, Vol. 22, eds. Frank R. Kardes and Mita Sujan, Provo, UT: Association for Consumer Research, 277-279.