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Article
Consumption Effort: The Mental Cost of Generating Utility and the Role of Consumer Energy Level in Ambitious Consumption
Journal of Consumer Psychology (2003)
  • Brian J. Gibbs, Massachusetts Institute of Technology
  • Aimee Drolet, University of California, Los Angeles
Disciplines
Publication Date
June, 2003
Citation Information
Gibbs, Brian J. and Aimee Drolet (2003), "Consumption Effort: The Mental Cost of Generating Utility and the Role of Consumer Energy Level in Ambitious Consumption," Journal of Consumer Psychology, 13 (3), 268-277.