"Contributions and publicity: The case of Johnson & Johnson" by Brian Burton

Selected Works of Brian Burton

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Presentation

Contributions and publicity: The case of Johnson & Johnson

Proceedings of the North American Case Research Association Annual Meeting (2006)

Brian Burton, Western Washington University
Steven Globerman, Western Washington University
J. McCafferty

Disciplines

Business and
Business Law, Public Responsibility, and Ethics

Publication Date

October, 2006

Location

San Diego, CA

Citation Information

Burton, B.K., Globerman, S., & McCafferty, J. 2006. Contributions and publicity: The case of Johnson & Johnson. Proceedings of the North American Case Research Association Annual Meeting.