Presentation
Contributions and publicity: The case of Johnson & Johnson
Proceedings of the North American Case Research Association Annual Meeting
(2006)
Disciplines
Publication Date
October, 2006
Location
San Diego, CA
Citation Information
Burton, B.K., Globerman, S., & McCafferty, J. 2006. Contributions and publicity: The case of Johnson & Johnson. Proceedings of the North American Case Research Association Annual Meeting.