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Selected Works of Brent L. Rollins
Presentation
Use of Celebrity Endorsement in Prescription Pharmaceutical Advertisements: Effect on Consumer Response When a Brand Name is Not Involved
American Academy of Advertising (AAA) (2012)
  • Brent L. Rollins
  • S Ramakrishnan
  • M Perri
Disciplines
Publication Date
March, 2012
Location
Myrtle Beach, SC
Citation Information
Brent L. Rollins, S Ramakrishnan and M Perri. "Use of Celebrity Endorsement in Prescription Pharmaceutical Advertisements: Effect on Consumer Response When a Brand Name is Not Involved" American Academy of Advertising (AAA) (2012)
Available at: http://works.bepress.com/brent_rollins/29/