"Behavioral Intentions and Information-Seeking Behavior: A Comparison of Nonbranded versus Branded Direct-to-Consumer Prescription Advertisements" by Brent L. Rollins

Article

Behavioral Intentions and Information-Seeking Behavior: A Comparison of Nonbranded versus Branded Direct-to-Consumer Prescription Advertisements

Drug Information Journal (2010)

Brent L. Rollins, Philadelphia College of Osteopathic Medicine
Karen King, University of Georgia
George Zinkhan
Matthew Petri, University of Georgia

Link

Disciplines

Medicine and Health Sciences,
Public Relations and Advertising and
Marketing

Publication Date

November 1, 2010

DOI

10.1177/009286151004400603

Citation Information

Brent L. Rollins, Karen King, George Zinkhan and Matthew Petri. "Behavioral Intentions and Information-Seeking Behavior: A Comparison of Nonbranded versus Branded Direct-to-Consumer Prescription Advertisements" Drug Information Journal Vol. 44 Iss. 6 (2010) p. 673 - 683
Available at: http://works.bepress.com/brent_rollins/24/