"An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct‐to‐consumer advertisement" by Brent Rollins

Article

An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct‐to‐consumer advertisement

International Journal of Pharmaceutical and Healthcare Marketing (2013)

Brent Rollins, (PCOM‐GA Campus School of Pharmacy, Suwanee, Georgia, USA)
Shravanan Ramakrishnan, (Medical Marketing Economics, Oxford, Mississippi, USA)
Matthew Perri, University of Georgia

Link

Disciplines

Public Relations and Advertising,
Business and
Marketing

Publication Date

August 30, 2013

DOI

10.1108/IJPHM-09-2012-0003

Citation Information

Brent Rollins, Shravanan Ramakrishnan and Matthew Perri. "An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct‐to‐consumer advertisement" International Journal of Pharmaceutical and Healthcare Marketing Vol. 7 Iss. 3 (2013) p. 285 - 295
Available at: http://works.bepress.com/brent_rollins/20/