"To Brand or not to Brand?" by Brent L. Rollins

Selected Works of Brent L. Rollins

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To Brand or not to Brand?

Pharmaceutical Executive (2010)

Brent L. Rollins, Philadelphia College of Osteopathic Medicine
Matthew Perri

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Disciplines

Pharmacy Administration, Policy and Regulation

Publication Date

September 1, 2010

Citation Information

Brent L. Rollins and Matthew Perri. "To Brand or not to Brand?" Pharmaceutical Executive (2010)
Available at: http://works.bepress.com/brent_rollins/10/