The Airline Quality Rating (AQR) was first introduced in 1991, and has been continually providing an objective assessment of airlines which have a minimum of 1% of domestic scheduled-service passenger revenue. The Airline Quality Rating 2014 is based on comparative performance criteria which are important to travel consumers, including on time arrivals, mishandled baggage, involuntary denied boarding, as well as 12 customer complaint categories. The Airline Quality Rating system of weighted averages produces the industry ranking which is contained in this research monograph. The development of this quantitative model allows key players within the airline industry to gain an enhanced understanding of the primary drivers and influences of passenger behavior.