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About Brandon Lee

Brandon’s research focuses on the emergence and evolution of new markets and industries. He focuses on firm level strategies and broader market level competitive dynamics and institutions and the interrelationships between these phenomena. He has a particular interest in those market niches that arise due to opportunities created by the negative environmental and social externalities associated with conventional means of production. Industry niches such as organic food, renewable energy technologies and green building are all sources of innovation and social change that can reshape consumer preferences and consumption patterns, reframe marketing and distribution, and alter the means by which goods and services are produced. His research has been published in leading academic journals such as Administrative Science Quarterly and the Academy of Management Journal. He currently serves as an editorial board member for Administrative Science Quarterly.
Brandon’s teaching interests include strategy, entrepreneurship, innovation, organizational change, and career management. He has consulted and taught executives in North America, Asia, Europe, and the Middle East.
Prior to joining Melbourne Business School, Brandon was a faculty member in Strategy and Entrepreneurship at London Business School.


Present Faculty Member, Melbourne Business School

Recent Works (2)

Research Works (1)

No Subject Area (3)