Skip to main content
Article
Construction of Readership in Ebony, Essence, and O, the Oprah Magazine
Media Report to Women
  • Lee Miller, University of Missouri
  • Bonnie Brennen, Marquette University
  • Brenda Edgerton-Webster, Missouri School of Journalism
Document Type
Article
Language
eng
Format of Original
9 p.
Publication Date
1-1-2005
Publisher
Media Report to Women
Disciplines
Abstract

Miller et al examine the construction of readership in Ebony, Essence and O, The Oprah magazine, three popular magazines that purport to be a vehicle of identity and awareness for their target audience. Upon evaluation, they found that Ebony and Essence both challenge the hegemonic process with the incorporation of cultural artifacts that call upon collective memory to form reader association.

Comments

Published version. Media Report to Women, Vol. 33, No. 1 (Winter 2005): 5-13. Publisher link. © Media Report to Women 2005. Used with permission.

Bonnie Brennen was affiliated with Temple University at the time of publication.

Citation Information
Lee Miller, Bonnie Brennen and Brenda Edgerton-Webster. "Construction of Readership in Ebony, Essence, and O, the Oprah Magazine" Media Report to Women (2005) ISSN: 0145-9651
Available at: http://works.bepress.com/bonnie_brennen/40/